Package Tracking Software Success Story:
How SCLogic Helped Leo Burnett USA Increase Productivity & Accountability with a Mobile Enterprise Package Tracking System
“With SCLIntra™, we’re paperless, we’ve enhanced accountability significantly,
my team is more productive, and I’m certain we’ve reduced costs. In
some nightmare scenario where this system disappeared, I would retire—it’s
that important to what we accomplish every day.”
— Joyce Wilson, Traffic Manager, Leo Burnett USA
Company — Leo Burnett USA
If you are familiar with the Jolly Green Giant and the Pillsbury Doughboy, you know some of
the iconic advertising imagery that made Leo Burnett famous around the world. The advertising
agency that Burnett founded in Chicago in 1935 is now part of a global network of over 200
operating units including 94 full-service advertising/marketing agencies in 83 countries. Leo
Burnett USA is a wholly owned subsidiary of the world’s fourth largest communications company,
Publicis Groupe.
Challenge: Increasing efficiency & productivity with continually rising volume
Each day, couriers including FedEx®, DHL®, and UPS® deliver 700-900 packages to the Leo
Burnett USA receiving dock. Publicis employees receive vital information and materials from
clients, colleagues, and vendors on a daily basis, and the question “where’s my package?” has
an urgent intensity.
All of these questions—and all of the packages—come in to the Distribution Center for the Traffic Department, where Joyce Wilson, Traffic Manager, Leo Burnett USA, is in charge. Wilson’s
team must sort, track, and deliver the packages to the eagerly waiting Publicis employees within hours of receiving them. The task is complicated by the fact that the employees
work on many different floors of multiple buildings across the city of Chicago. And there is a
40 percent jump in package volume during the fall ramp-up to the holiday season.
As additional Publicis divisions and companies were added to Wilson’s mission, the need for a
more efficient solution became increasingly apparent. “We were struggling. We were already
on overload when we were just handling package delivery for Leo Burnett and its associated
divisions,” said Wilson. “We had a barcode system, but we were printing out documents for
signatures and tracking. There was a constant tornado of paper and panic about misplaced
documents,” she added.
Solution: SCLIntra Enterprise software & Motorola mobile computing hardware
The Publicis executive team gave the go-ahead, and with the help of her own IT group and the
experts at SCLogic™, Wilson ushered the Leo Burnett USA Traffic Department into the 21st
century.
SCLogic is a leader in the mailroom software technology arena, and Wilson’s situation was
painfully familiar to the team. “Joyce was truly managing chaos, and we knew we could
help,” said Bruce Little, General Manager, SCLogic.
The solution was SCLIntra™ Enterprise, a scalable, network-installed system of SCLogic
software and Motorola hardware optimized for use on corporate intranets. Wilson developed
a fail-safe process by using Motorola mobile computers and cordless handheld scanners to
log package delivery information into the SCLIntra application at each step in the process.
This paperless SCLogic solution was ideal for the multi-building delivery challenge faced by
Wilson and her team.
“Accountability is very, very important, and we developed a process using the SCLogic software
and the Motorola mobile computers and scanners. We track the packages from the
time they arrive to the time they are delivered,” said Wilson.
If a package does not have a recipient name, Wilson’s team can use the SCLIntra system to
check company databases to find the name and office location and generate a new barcode
label. “The SCLIntra system even sends an automatic email to the recipient when the package
first arrives in our Center. This saves us the 150 calls we used to get between nine and
noon every day,” she added.
Delivery signatures are done directly on the Motorola mobile computers. As the staff members
finish their routes, they synch their data so that everyone in the Traffic Department can
access the same information about completed deliveries. At the suggestion of SCLogic, the
team has integrated a camera into the SCLIntra Enterprise system to take and store pictures
of damaged packages.
Delivering the benefits: Increased productivity, efficiency and accountability
With SCLIntra Enterprise, the Leo Burnett USA Traffic Department is providing efficient accountable
delivery of packages across multiple floors of multiple buildings.
Easy to use
“SCLogic actually made the installation fun,” said Wilson. “We went live during our busiest
time of the year, but the SCLogic people were extremely patient. It was a system built
around our needs with our input, and once we got going, it was easy to use,” she added.
Excellent support
“The support was so good it surprised me. SCLogic really can do exactly what they say they
can!” said Wilson.
Reducing costs
"Eliminating the enormous volumes of paper and cutting the required number of printers are
just some of the cost savings we've experienced," said Wilson.
Increased productivity
“Each person can handle more now. Some Floor Service Assistants who handled two floors,
now handle four, because we can add deliveries easily by just synching up the mobile computers,
and there’s no waiting for paper to print," said Wilson.
Scalability for the future
“We just took on a huge assignment that means more packages to handle, and there will be
more in the future. But we know that isn’t going to affect the SCLogic solution: our volume
is constantly going up, and the system just keeps right up with us,” said Wilson.
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